Every new Apple product coming in 2024

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Over the past few years, Apple has overhauled its entire product range, including transitioning the Mac from Intel to its own processors, introducing the tough Apple Watch Ultra, adding a new Plus model to the iPhone lineup, and revealing a brand-new product category (the yet-to-launch Vision Pro). 

In this article, we take a look at what we expect Apple to launch in 2024 and beyond. We have investigated every rumor and trend we could find to bring you our predictions. Read on to find out what could be in store.

What Apple released in 2023

Apple hit the ground running in 2023 with new Macs and a new HomePod in January. Then at WWDC in June the company launched no less than three new Macs and a brand new device – the Vision Pro – alongside revealing its plans for macOS 14 Sonoma, iOS 17 and watchOS 10. Finally (maybe) Apple launched the new iPhone 15 series and the Apple Watch Series 8 and Apple Watch Ultra 2 at an event in September and then made macOS Sonoma and iOS 17 available for customers to download later that month. Then at an Apple event on October 30 the company unveiled new MacBook Pro and iMac models.

M2 Mac mini

Mac mini with M2 Pro

14-inch and 16-inch MacBook Pro with M2 Pro chip

New full size HomePod (bit of a surprise this one!)

A larger 15-inch MacBook Air

A new Mac Pro with the M2 Ultra

A new Mac Studio, also with M2 Ultra and M2 Max.

iPhone 15, Plus, Pro and Pro Max

2023 Apple Watch Series 9 And Ultra 2

M3 iMac

M3, M3 Pro and M3 Max MacBook Pro (14-inch and 16-inch)

And of course, the brand-new Vision Pro headset was unveiled (although it won’t arrive until 2024)

What new Apple products are coming in 2024?

So far in 2024 Apple has released the following new products:

Apple launched the Vision Pro headset in the U.S. on February 2.

The M3 MacBook Air launched on March 4.

Just looking at 2023 gives us clues as to what else must be coming in 2024. In 2023 no iPads were updated, we still haven’t seen an M3 or M3 Pro Mac mini (despite the M3 becoming available) and only the AirPods Pro (and EarPods) got USB-C. It seems likely that in 2024 products will get similar updates. What else can we expect?

In the sections below we’ve split products into categories including Mac, iPad, iPhone and some new product categories. Read on to find out what to expect at Apple next event the throughout the year.

The products Apple announced at the September 2022 event.


New Macs

With the update for the Mac Pro at WWDC in June 2023 Apple finished transitioning all its Macs from Intel processors to its own silicon. Apple launched the M3, M3 Pro and M3 Max chips at the end of October 2023, so we can expect the following updates soon:

Mac mini with M3 and M3 Pro

Now that the iMac has an M3 chip, and the MacBook Pro an M3, M3 Pro and M3 Max chip, it is surely only a matter of time before those same chips make their way into the Mac mini.

Read: New Mac mini rumors.

When? Mid to late 2024

Mac Studio with M3 Max and M3 Ultra

The next on the list for update will be the Mac Studio, which is due a M3 upgrade too. We anticipate that this will happen at WWDC in June.

Read: M3 Mac Studio rumors.

When? June 2024

Mac Pro with M3 Max and M3 Ultra

If the Mac Studio is getting an update you can rest assured that the Mac Pro will too.

When? June 2024

iMac Pro M3 Pro

There is a new iMac with M3 chip, but it’s still got a 24-inch screen. What people want is a return of a more professional iMac with a bigger screen.

Apple is said to be working on a Pro version of the iMac, a return of the 27-inch iMac Pro perhaps. It sounds like an M3 Pro iMac might happen, but we could be waiting a little longer for that one.

Read: Larger iMac Pro rumors

When? Fall 2024, or 2025

New iPads

The iPad Pro

Dominik Tomaszewski/IDG

No iPads were updated in 2023 – the first time a year passed without an iPad update. There was one iPad that wasn’t even updated in 2022—the iPad mini—so that looks the most likely for an imminent update. But there may be an upgrade coming to the iPad Air too.

iPad mini

A new iPad mini (seventh generation) could be coming soon.

Read: iPad mini 7th gen rumors

When? Spring 2024

iPad Air

The iPad Air could soon get an update to the M2 chip. There is also a rumor that we could see a larger iPad Air, perhaps 12.9 inches.

Read: iPad Air 6th gen rumors

When? Spring 2024

OLED iPad Pro

New iPad Pro models are said to feature OLED displays for the first time, making them thinner and potentially improving battery life. The front camera is said to be moving to the long edge, so it’s on top when the iPad is in landscape orientation.

When? Spring 2024

Bigger iPad Pro

Alongside an M3 upgrade there could be a 14-inch iPad Pro coming from Apple.

When? Fall 2024

11th gen iPad

The 10th generation iPad joined the line up in October 2022 so a new model can be expected in 2024. The 9th gen model is likely to be retired, so perhaps Apple will continue to sell the 10th gen model, or lower the entry-level price for the 11th gen iPad when it launches.

When? Fall 2024

New iPhones

The arrival of a new set of iPhones isn’t likely to happen before September 2024. There is a small chance we could see a new iPhone SE before then, but we think we won’t.

Dominik Tomaszewski / Foundry

iPhone 16

The iPhone 16 is likely to arrive, like clockwork, in September 2024.

Read: iPhone 16 rumors

When? September 2024

iPhone SE

There have recently been a few rumors about the iPhone SE. A supposed leak revealed a bigger screen, notch and Face ID, for example.

This isn’t the first we’ve heard of a bigger version of the iPhone SE. The question is, will it still feature the Home button? Read about the iPhone SE Plus.

Read: iPhone SE rumors.

When? Spring 2025

New AirPods

The AirPods Max are desperately in need of an update. Will they get an update in 2024? Unfortunately, there aren’t any noisy rumors about them right now.

There are rumors about a new cheaper AirPods model, dubbed AirPods Lite by some. These are said to cost $99 and could arrive alongside 4th gen AirPods in the spring.

The wait for new AirPods Pro could stretch to 2025. They could offer new health-related features when they arrive.

Read: New AirPods rumors.

When? Summer or Fall 2024

New Apple Watch

We expect that Apple will launch an Apple Watch Series 10 and a third-generation Apple Watch Ultra in September 2024. Both will feature a new S10 chip.

A third-gen Apple Watch SE is also possible.

Read: New Apple Watch 2024

When? Fall 2024

New product categories

If Apple was never to innovate away from the products it makes right now it could be left behind as technology progresses. It’s no surprise therefore that the company is working on various new areas. We don’t expect these to land in 2023, but rumors suggest that some of them still could arrive sooner rather than later.

HomePod with screen

We do hope there is some truth in the rumors that Apple is working on a HomePod with a screen. We’ve always said that a screen would make the HomePod infinitely more usable, but perhaps we are the only ones who hate having to talk to our speaker and control the HomePod via an iPhone.

A screen would extend the uses of the HomePod beyond audio into visual – so you could watch podcasts and news reports and YouTube videos, but most usefully communicate via FaceTime.

So far all Apple has done is brought back the full-size HomePod that it removed from sale.

Read: HomePod with screen rumours.

When? Summer or Fall 2024

An HomePod that combines the screen of an iPad could be on the cards.


Vision Pro successor

The Vision Pro is pricy and a little cumbersome, but Apple is said to be at work on two updated models: a less-expensive version, and another high-end model. Perhaps “Vision Pro 2” and “Vision Air?”

Don’t expect them soon, though. Rumors vary, but none of them say that new Vision hardware is due until at least 2025, maybe even 2026.

When? 2025 or later

What Apple released in 2022

12.9-inch and 11-inch M2 iPad Pro

10.9-inch iPad, 10th generation

iPhone 14 and 14 Plus

iPhone 14 Pro and 14 Pro Max

Apple Watch Ultra

Apple Watch Series 8

Apple Watch SE (2nd generation)

AirPods Pro (2nd generation)

iPhone SE (3rd generation)

iPad Air (5th generation)

Mac Studio (1st generation)

Studio Display

M2 MacBook Air

M2 13in MacBook Pro

What Apple released in 2021

HomePod mini in new colors

MacBook Pro with M1 Pro and M1 Max

AirPods (3rd generation)

Apple Watch Series 7

iPhone 13-series

iPad mini (6th generation)

iPad (9th generation)

iMac M1

iPad Pro M1(3rd and 5th generation)

Apple TV 4K (2nd generation)


What Apple released in 2020

AirPods Max

MacBook Air M1

13-inch MacBook Pro M1

Mac mini M1

iPhone 12-series

HomePod mini

iPad Air (4th generation)

Apple Watch SE

iPad (8th generation)

Apple Watch Series 6

27-inch iMac (Intel)

13-inch MacBook Pro (Intel)

iPhone SE

MacBook Air (Intel)

iPad Pro (2nd and 4th generation)

For information about what Apple launched in the decade before that read:

Best Apple products of the decade (2010-2019)

Apple Inc, Apple TV, Apple Watch, iOS, iPad, iPhone, Mac, MacBook, MacOS

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